Hello Reader,

Season 12 of Practice Disrupted is officially here.

This week I've been thinking a lot about something I keep coming back to on LinkedIn. The way we protect things that aren't actually protecting us. Processes we hold onto because they're familiar. Business models we defend because questioning them feels like questioning our identity. The slow fade from doing work that energizes us to doing work that just has to get done.

I posted about this a few different ways this week, and the responses made one thing clear: I'm not the only one feeling it. We know the model is broken. We know culture alone can't fix a structural problem. We know the late nights shifted from passion to obligation at some point.

The question isn't whether something needs to change. It's whether we're willing to stop waiting for someone else to change it.

Which is exactly why I wanted Tyler Suomala to kick off this season.

🎧 Episode 221: Reclaiming Value: Transforming the Business of Architecture with Tyler Suomala​

Tyler is the founder of Growthitect, where he helps architects master sales, marketing, and business development. In this episode, he actually interviews me, and we dig into why the "starving artist" mentality is still holding the profession back, what it looks like to rethink how firms make money, and why transformation starts at the individual level.

One thing Tyler said that stuck with me: "You don't build your business first and then your life second. You have to build a business around the life that you want."

If you've been feeling the tension between the work you love and the model that's exhausting you, this one's for you.

What's one thing you'd change about how your firm makes money if you could start from scratch? Hit reply. I'd love to hear.

Keep learning and growing,

Evelyn M Lee, FAIA | NOMA Founder, Practice of Architecture Host, Practice Disrupted & Fractional COO

/// PoA Podcast - Practice Disrupted ///

Reclaiming Value: Transforming the Business of Architecture with Tyler Suomala How can architects ditch the ‘Starving Artist’ mentality and design a more profitable future? listen here

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