Hello Reader,

A few exciting updates this week.

First, congratulations to all those who earned their AIA Fellowship this year, especially friends of the Practice of Architecture, like Jennifer Kretschmar. If you're reading this and were elevated to the College of Fellows, reply and let me know. I'd love to feature you in an upcoming social post on PoA Socials.

Speaking of social, we've finally made the jump to YouTube. You can now subscribe to the Practice Disrupted podcast there, and shorts will be available soon. It's all part of thinking differently about how we share the story of architectural practice and how we are approaching it, which brings me to this week's episode.

🎧 Telling Architecture's Story Differently​

Gabriella Bermea is a Senior Associate at Perkins Eastman and the voice behind "Architect Big Sis." She's using short-form video to demystify the profession, answering the questions she had as a student: the real talk about salaries, career progression, and studio culture. She took 16 ARE exams (10 of which she failed) before becoming the first in her class to earn licensure, and now she's creating content that would have helped her along the way.

One line from this conversation stuck with me: "If your best people are afraid to speak, you're not protecting that professionalism, you're just protecting your control over them."

Whether you're considering starting a social media channel or a firm leader navigating the creator economy, this episode challenges us to stop hiding behind polished images and start sharing the unfiltered truth.

How are you telling your story differently?

Keep learning and growing,

Evelyn M Lee, FAIA | NOMA Founder, Practice of Architecture Host, Practice Disrupted & Fractional COO

/// PoA Podcast - Practice Disrupted ///

Telling Architecture’s Story Differently Can a 60-second video change who enters the architecture profession? listen here

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