Practice Rebuilt: Michael Caton on what your fee proposal actually prices

Hello Reader, I get a lot of questions on advisory calls about pricing: what to charge for a scope, when to move off hourly, how to hold a number when a client pushes back. The real question we should start with is what the client is actually buying. That showed up again in where AI capital has been landing this summer. Ninety-five million dollars went into a homebuilding platform, and it is not aimed at drawing houses faster. It is aimed at putting AI-generated design and materials...