Hello Reader,

This week, I had the privilege of joining a group of CEOs from leading architecture firms across the country for a candid conversation about the future of our profession. It was encouraging to hear how deeply invested they are in evolving their practices—from raising the value of what architects bring to the table, to staying relevant in a rapidly shifting world, to thoughtfully integrating AI into their operations.

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What struck me most was that despite the size and complexity of their firms, these leaders are asking some of the same questions we all should be:

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What kind of practice are we building? And how do we ensure it’s built to grow—not just in size, but in purpose, relevance, and resilience?

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That question is at the heart of this week’s episode of Practice Disrupted.

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I sat down with Josie Plaut, Matthew Broderick, and Suzanne Angarano to unpack what it truly means to run a regenerative business.

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Just because you know how to design a regenerative building doesn’t mean you fully understand what it takes to run a regenerative business.

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A regenerative practice isn’t defined by a checklist. It’s defined by a mindset—one that prioritizes growth for your people as much as for your projects. One that aligns your firm’s values with its strategy. And one that sees leadership not as a position at the top, but as a capacity to be cultivated across the entire organization.

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As Josie shared, it doesn’t matter how big your firm is—regeneration starts with how you think.

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Keep learning and growing,

Evelyn M Lee, FAIA | NOMA Founder, Practice of Architecture Host, Practice Disrupted & Fractional COO

/// PoA Podcast - Practice Disrupted ///

Running a Regenerative Business Practice What does it truly mean to run a regenerative business, not just design regenerative buildings? listen here

/// Practice Community + LAB /// What we're reading and sharing ///

​How Contracts Can Help Firms Navigate the Uncertainty of Global Tariffs - To thrive in the face of unpredictable tariff changes, architecture firms should adopt dynamic contract management strategies that go beyond static models, positioning contract oversight as a proactive element of business operations rather than just a back-office function

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​Women of Carbon documentary - The "Women of Carbon" documentary highlights the crucial role of innovative female leaders in transforming the architecture and construction sectors towards sustainable practices, emphasizing the importance of collaboration and compassionate leadership for driving decarbonization.

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​ChatGPT will now remember your old conversations - The update enabling ChatGPT to utilize long-term memory shows how leveraging the technology over time will continue to make the user experience better.

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Every article we share in our newsletter can be found in the Practice Community + Lab.

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