Practice of Architecture: Laura Weiss on the conversations that grow creative firms


2026

Hello Reader,

I've been home more in the last few months than in most of the year before it. This week, I got back on the road, and somewhere between the airport and sharing the NASCC stage with some friends I've known for years. I found myself wondering what I could have been doing differently with all the time that I've been spending on the road.

Part of the answer, I think, is the conversations. The kind that are harder to sidestep when you're standing next to the person they need to happen with.

Laura Weiss left traditional architecture practice thirty years ago to study the human systems that make design possible. She spent a decade at IDEO as a practice director and associate partner, co-led the original service design practice there, served as a principal at Korn Ferry, and is now back at Yale teaching leadership and organizational development as an ICF-certified coach and mediator.

Her argument is worth naming directly: the profession invests far more in technology and tools than in the quality of the conversations that determine whether any of those investments pay off. In this episode, she walks through a framework of five conversations that drive growth in people, firms, and projects, and she makes a precise case that what most firms call conflict avoidance is actually a leadership strategy with a predictable, measurable long-term cost.

🎧 Episode 232: The Five Conversations That Drive Growth in Creative Organizations​

If your firm is still working through what it means to get your data infrastructure ready for AI, I am co-hosting a webinar with Egnyte on May 5 that addresses exactly that. The registration link is below.

What is the conversation your firm keeps postponing, and what has that delay already cost?

Keep learning and growing,

Evelyn M Lee, FAIA | NOMA

Founder, Practice of Architecture

Host, Practice Disrupted & Fractional COO


/// May Webinar ///

Is your firm's data ready for AI?

I'm co-hosting this webinar with Egnyte on May 5. We'll dig into what it actually takes to get your firm's infrastructure ready for where the work is going. 12:00 PM PST.


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/// PoA Podcast - Practice Disrupted ///

Why does the architecture profession’s investment in human capital development still lag so far behind its investment in technology and tools?

In this episode of Practice Disrupted, host Evelyn Lee is joined by Laura Weiss, an architect who stepped away from traditional practice thirty years ago to focus on the human systems that make design possible.

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Evelyn Lee

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