Practice of Architecture: William Dodge on leading yourself out of the job


2026

Hello Reader,

This one is coming to you a day late. Spring break has a way of reminding you that rest isn't optional, and this week it did exactly that. We also came home to some hard news, the kind that slows everything down for a day or two. Life happens. You pick back up.

Full transparency: I'm actively working toward automating this newsletter with the help of AI. The goal is to have it draw from my weekly notes and come together largely on its own, in my voice. I'm not there yet, and lighter weeks like this one are a good reminder of why the human-in-the-loop still matters. If you want to know more about how I'm thinking through that, hit reply and let's set up a call. It's part of what we're exploring inside the Practice Lab.

This week's episode is one I keep coming back to. I talked with William H. Dodge, founder and design principal at p-u-b-l-i-c, about what it actually looks like to build a practice that no longer needs you in it every day. William helped grow a firm office from two people to 49 in roughly four years, managing $2.5 billion in projects, and then walked away once the systems he built made his daily presence unnecessary. He calls it leadership through redundancy. I'd call it one of the more honest definitions of success I've heard in this profession.

🎧 Episode 229: Amortizing Your Value​

What would it mean for your practice if your greatest success was making yourself unnecessary?

Keep learning and growing,

Evelyn M Lee, FAIA | NOMA

Founder, Practice of Architecture

Host, Practice Disrupted & Fractional COO


/// PoA Podcast - Practice Disrupted ///

Amortizing Your Value: A New Model for How Architects Add Value

What happens when an architect’s greatest professional success is making themselves completely irrelevant to their own firm?

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Evelyn Lee

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